Book Review – Learning Marketing with Social Media in 7 days

Recently I read a book twice, ‘Learn Marketing with Social Media in 7 Days’ by Linda Coles. It’s a very good book and tells the reader how to utilise social media, such as Facebook, LinkedIn, and YouTube, to do marketing.

I am going to rephrase my favourite part of this book and share it with you. Social media offers a random person an opportunity of doing things online that he wouldn’t dream of doing in person. This also explains the flood of tweets and status updates. To stand out from the crowd, he needs to develop real relationships, which requires socialising skills/ people skills. In other words, how well his connections are, how well his product/service is presented, and how well the marketing program is going don’t depend on the social media, but the people who utilise the social media.

This reminds me of the article I read a few weeks ago, ‘Putting People First’. This article said and I quote, ‘Analytic tools are only as good as the people who use them’. In terms of Coles’ book, I would like to say that social media tools are only as good as the people who use them, constantly putting themselves back on the radar of their connections.